Advocacy for health: A combination of individual and social actions designed to gain political commitment, policy support, social acceptance and systems support for a particular health goal or programme. Reference: Report of the Inter-Agency Meeting on Advocacy Strategies for Health and Development: Development Communication in Action. WHO, Geneva, 1995 Such action may be taken by… Read More


Alliance: An alliance for health promotion is a partnership between two or more parties that pursue a set of agreed upon goals in health promotion. Reference: new definition Alliance building will often involve some form of mediation between the different partners in the definition of goals and ethical ground rules, joint action areas, and agreement on the form of… Read More