Bernays, Edward W. (1933), Propaganda, 159 pp. New York: Liverright [This is a revealing book by a nephew of Freud and a primary pioneer of modern mass-market conditioning and appeal to and control unconscious desires, and not needs, to sell commodities and engineer consent.]
Source: ‘What is Good? What is Bad? The Value of All Values across Time, Place and Theories’ by John McMurtry, Philosophy and World Problems, Volume I-III, UNESCO in partnership with Encyclopedia of Life Support Systems: Oxford, 2004-11.