Market reciprocity: the anti-communal principle according to which I serve others so that I may be served by them in turn; the less I serve and the more I am served the better.
See Communal reciprocity.
Source: ‘What is Good? What is Bad? The Value of All Values across Time, Place and Theories’ by John McMurtry, Philosophy and World Problems, Volume I-III, UNESCO in partnership with Encyclopedia of Life Support Systems: Oxford, 2004-11.