Relativism: A generic term for the view that there are no objective or universal values because all values are by their nature relative to the contingent cultures, preferences, individuals, practices and world-views in which they are embedded.

Source: What is Good? What is Bad? The Value of All Values across Time, Place and Theories’ by John McMurtry, Philosophy and World Problems, Volume I-III, UNESCO in partnership with Encyclopedia of Life Support Systems: Oxford, 2004-11.