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Deep naturalistic fallacy

Deep naturalistic fallacy: Does not merely identify the good with a natural property, but identifies the survival-of-the-fittest order of nature with human order, and assumes this order as both necessary and good for human survival and development.

Source: ‘What is Good? What is Bad? The Value of All Values across Time, Place and Theories’ by John McMurtry, Philosophy and World Problems, Volume I-III, UNESCO in partnership with Encyclopedia of Life Support Systems: Oxford, 2004-11.