Human value identity: This is a concept which understands value identity as that which is identified with by a self as its ultimate value. It can take polar opposite forms such as the identification of a person with his powers of money demand or, at the other pole, a person or society which identifies with universal organic life requirements. In the ruling value syntax of contemporary global society, the subject is money capital whose verb is seeking to become more without upper limit and whose modifiers are money-demand and its equivalents (“the money sequence of value”): With competing money capital subjects and the human and natural resources they purchase and exchange always used to become more money capital. Rationality in this onto-axiological grammar is regulatively presupposed as (i) self-maximizing strategies in (ii) conditions of scarcity or conflict over (iii) desired payoffs at (iv) minimum costs for the self to (v) win/gain more.
Source: ‘What is Good? What is Bad? The Value of All Values across Time, Place and Theories’ by John McMurtry, Philosophy and World Problems, Volume I-III, UNESCO in partnership with Encyclopedia of Life Support Systems: Oxford, 2004-11.