Alienation: In Marx, the state of being dominated by one’s own vital, creative capabilities, as a consequence of forms of social organizationin which reified powers like money rule over human needs. Source: ‘What is Good? What is Bad? The Value of All Values across Time, Place and Theories’ by John McMurtry, Philosophy and World Problems, Volume I-III, UNESCO in… Read More


Alliance: An alliance for health promotion is a partnership between two or more parties that pursue a set of agreed upon goals in health promotion. Reference: new definition Alliance building will often involve some form of mediation between the different partners in the definition of goals and ethical ground rules, joint action areas, and agreement on the form of… Read More