Communal reciprocity: the anti-market principle according to which I serve you not because of what I can get in return by doing so but because you need my service, and you, for the same reason, serve me.
See Market reciprocity.
Source: ‘What is Good? What is Bad? The Value of All Values across Time, Place and Theories’ by John McMurtry, Philosophy and World Problems, Volume I-III, UNESCO in partnership with Encyclopedia of Life Support Systems: Oxford, 2004-11.