Value syntax: Organizing principles of pro-and-con meaning, prescription, position and transformation which regulate the value system of a social order, but which are presupposed as necessary and good by those it regulates, (and may be invisible to those who presuppose it.) When the syntax is locked against change or deviation, it is a value mechanism. In the ruling value syntax of contemporary global society, the subject is money capital whose verb is seeking to become more without upper limit, and all modifiers are money-demand or its equivalents: with competing money capital subjects and the human and natural resources they purchase, exchange and dispose of always used to become more money capital. Rationality in this onto-axiological grammar is regulatively presupposed as (i) self-maximizing strategies in (ii) conditions of scarcity or conflict over (iii) desired payoffs at (iv) minimum costs for the self to (v) win/gain more.
Also referred to as Ruling Value Syntax.
Source: ‘What is Good? What is Bad? The Value of All Values across Time, Place and Theories’ by John McMurtry, Philosophy and World Problems, Volume I-III, UNESCO in partnership with Encyclopedia of Life Support Systems: Oxford, 2004-11.