Ruling value syntax: In the ruling value syntax of contemporary global society, the subject is money capital whose verb is seeking to be come more without upper limit, and all modifiers are money-demand or its equivalents: with competing money capital subjects and the human and natural resources they purchase, exchange and dispose of always used to become more money capital. Rationality in this onto-axiological grammar is regulatively presupposed as (i) self-maximizing strategies in (ii) conditions of scarcity or conflict over (iii) desired payoffs at (iv) minimum costs for the self to (v) win/gain more.
See also False religion and Theo-capitalism.
Source: ‘What is Good? What is Bad? The Value of All Values across Time, Place and Theories’ by John McMurtry, Philosophy and World Problems, Volume I-III, UNESCO in partnership with Encyclopedia of Life Support Systems: Oxford, 2004-11.