The Mystery of Money – Beyond Greed and Scarcity | TOC – Introduction | Bernard Lietaer (2002)

Why has money become such an influential force in the world today?

Why does it generate such powerful and polarized emotions in most individuals?

Collectively, why do supposedly rational financial markets periodically suffer from extraordinary irrational and destructive manias and crises?

The journey to which this book invites you will provide the key to understanding the core emotions that are implanted in our money system, and make it such a powerful compulsion in our societies. It is a journey inside our own heads, bringing to conscious awareness one of the last taboos of Western society: our money. Talking about a taboo is hazardous. Pointing to a society’s shadows is, by definition, risking to upset many people. Talking about emotions and archetypes in a book on money is unconventional. So why this book that deals with the taboo of money by exploring the collective emotions it generates?

To truly understand how money shapes society “out there”, we need to complete the circle and bring into the light how it connects “in here”, inside our own psyche. After all, that is where the engine that is driving it all is hiding.

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