Sustainable Development, Wellbeing and Material Consumption: A Stoic Perspective
Reproduced from: http://www.mdpi.com/2071-1050/10/2/474/htm
Sustainability 2018, 10(2), 474; doi:10.3390/su10020474
4 Faculty of Environmental Sciences, Universidad Piloto de Colombia, Carrera 9 No. 45A-44, Bogotá 110231, Colombia
Received: 15 December 2017 / Accepted: 7 February 2018 / Published: 10 February 2018
Since the introduction of neoclassical economic theory, material wealth and accumulation have been linked to hedonic wellbeing. In turn, Utilitarian notions have generated the belief that infinite growth is not only good but necessary for society to prosper. Unsurprisingly, this belief system has supported the considerable depletion of natural resources and has not always led to social equitability or environmental justice, two pillars of sustainable development. Given these limitations, this paper looks into eudaimonic wellbeing, as defined by Stoicism. The latter originating in Classical Greece and Ancient Rome, has been used throughout the centuries to discuss and support the flourishing of individuals, but has rarely been applied to collective wellbeing. Consequently, we explore whether, and to what extent, this virtue-based philosophy can answer questions regarding the value and the role of material acquisition in societal development, as directed by sustainable policy. We propose the idea that the Stoic emphasis on prudence, self-control, courage and justice, as the only means to achieve “happiness”, is intrinsically linked to sustainable wellbeing and that its principles can be used to demonstrate that society does not require limitless growth to flourish.
Both Capitalism and Communism apply hedonic notions when it comes to measuring wellbeing, whereby the latter refers to a state of optimal psychological functioning and the opportunity to experience what one deems as important to their personal and collective expression . Hedonic wellbeing, specifically, equates “optimal psychological functioning” with the ability or opportunity to experience pleasure and enjoyment in the physical or emotional sense. It does not necessarily mean, or refer to, the attaining of pleasure for pleasure’s sake (hedonism) and is used in this paper as a juxtaposition to eudaimonic pursuits which prize virtue (or the progress towards it) over and even at the expense of comfort .
Capitalism, in its simplest form, allows for the “free” market to dictate production, how consumers receive their goods and services and how much they should pay or be paid. Communism, as it developed historically, on the other hand, is built on the notion that the workers should own the means of production and that goods and services should be distributed centrally with the State deciding how much an item should cost and how much the person providing that item must be waged . No doubt, for Lenin, industrialisation was an essential ingredient in a successfully run State-led economy, as evidenced by his statement that communism is Soviet power plus the electrification of the whole country, since industry cannot be developed without electrification .
The major difference between the two economic theories, therefore, is with “who” should be involved in the production and distribution of goods and services and how it should be done efficiently. Marxism, likewise is similarly concerned with the “who”—who is exploited (the proletariat) and who is the beneficiary (bourgeois) and how those beneficiaries accumulate wealth and gain an advantage at the former’s expense. None of these economic frameworks, outside of issues pertaining to ownership rights (again who owns what and how that ownership is maintained), particularly concern themselves with “what” should be produced or “why”, beyond matters linked to profit. It is therefore difficult to see how they can, on their own, offer a particularly satisfactory answer to sustainable development, beyond issues pertaining to labour conditions and ownership, which remain, of course, important considerations that help bring about justice.
Consequently, the economy and its unit of choice, money, should not, as alluded to by Adam Smith himself, be given free rein as the unchecked invisible hand. After all, the economic system is not teleological; in the sense that it does not have reasons, purposes or inclinations. Rather, and to take a Stoic perspective, it is directed by the collective virtue of those that created it. To understand the nature of its direction and make an effort to change it, one should then seek to grasp the concept of societal virtue and how it must come to shape 21st century thought and action.
In this paper and using the concept of material services as a case study, we evaluate the robustness of Stoicism as a philosophical framework, upon being applied to the modern challenge of sustainable wellbeing and development. We do this by examining the role that both modern and ancient forms of Stoic philosophy, its virtue value system and its specific take on eudaimonic wellbeing, could play alongside science, economics and other human endeavours, in aiding the design and propagation of sustainable policies and practices, as an additional and alternative perspective.
Whilst it is true that the question of “To what extent, if any, do material goods contribute to wellbeing?” is explored through other notions of eudaimonia, both ancient and modern, this paper is not evaluating the strength of hedonic vs eudaimonic claims to wellbeing, nor comparing the sustainable value provided by different definitions of eudaimonia. Neither is it comparing or contrasting Stoic thought with political ideologies such as Marxism, although there is a potential benefit in exploring such concepts elsewhere. Here, the paper’s scope is solely restricted to exploring whether Stoic eudaimonia, which is only gained through virtue, can provide insight to sustainable development. The authors do not necessarily consider Stoicism to be the “best” or only “worthy” philosophy with which to approach sustainability, instead they explore the merits of its bottom-up framework and its potential contribution to the debate.
2. Key Tenets of Stoic Philosophy
Contemporary schools of Ancient Stoicism included the above, along with Peripatetics (followers of Aristotle), the Epicureans, Cyrenaics and the Skeptics with the key debate centred on whether or not it was “virtue” or “pleasure” that would ultimately lead, or was sufficient in and of its own right to lead, a person to experience a life worth living, eudaimonia. This term, popularised by Aristotle, is commonly translated as (and encompasses feelings of) fulfilment, flourishing, wellbeing and happiness. In all cases, its Ancient interpretation focuses on virtue ethics, as derived by Aristotle’s categorisation of the virtues into the moral and intellectual . For Stoics, virtue is a type of “knowledge” which ultimately leads to a fully coherent rational person who acts with (and does not just think about) prudence, self-control, courage and justice on every humanly conceivable potentiality. The person(s) who holds knowledge of and assents to the right cognitive impression on each and every conceivable occasion, not for its, or their, own sake but because it is the right thing to do is said to be the ideal Stoic, or the Sage.
Such a person shows eudaimonia to exist empirically and does not just infer that it does in the mind’s eye or another abstract form. This is because the ontological premise of Stoicism is intrinsically grounded in physical reality and thus action, not simply thought.
Followers of Modern Stoicism likewise emphasise eudaimonia over hedonistic concerns (externalities) and continue in aim and practice, like their forefathers before them, to progress towards that state, which they characterise as a life worth living . Consequently, the philosophy has been heavily focused and applied to personal endeavours such as Albert Ellis’ Stoic-inspired Cognitive Behavioural Therapy  or Irvine’s , Robertson’s  and Brown’s  guide to “happiness” and fulfilment. All such ideas are built on the assumption that the best human life can only be achieved by, and consists of developing and exercising virtue , where the latter term is taken to mean:
“A form or expertise or skill, knowledge how to live well in every way, a form of knowledge that shapes the whole personality and life.”—Gill 
The above idea, especially when applied to collective progress towards virtue, is linked to the Stoic concept of cosmopolitanism, often explored through the metaphor of the human body, where every individual contributes as a limb, to support that which cannot prosper on its own or operate under its own terms . Likewise, this metaphor is supported by the Stoic philosopher Hierocles’ concentric circles which make up the whole of humanity and, taking Long and Sedley’s  interpretation, require a Stoic practitioner to move each successive circle into the centre (the inner most circle representing the self), so as to make sure that each and every human being comes within the circle of care, concern and community . The embodiment of this tenet, amongst other things, has traditionally been and continues to be a “commitment to public life and the engagement with society” (Sullivan in Jules ). This is because a Stoic is publicly committed “to being useful, to helping others, to take care, not only of ourselves, but of everyone in general and of each one in particular” (Seneca, On Clemency 3.3, translation by Hadot ). Consequently, Daws  argues, a Stoic has a moral calling to actively support all of humankind in reaching for the lofty rational heights they themselves should aspire towards.
It is worth stating that the dichotomy of “egoism” and “altruism” does not fit the Stoic framework, or thought process, because of the complementary belief that one should “follow nature” and that rational neurotypical humans are fundamentally social in nature [29,30]. As such, what is good for the human being is being social and a member of the whole . This Stoic belief is supported by Epictetus statement in Discourses 2:10 (modified from Oldfather ):
“Treat nothing as a matter of private profit… if they (the hand or foot, as the metaphor for human individuals) had the faculty of reason and understood the constitution of nature, they would never exercise choice or desire in any other way but by reference to the whole.”
Different Notions of Eudaimonia
As alluded to in the introduction to this paper, Stoicism is one of many modern and ancient philosophies/perspectives focused on exploring and living eudaimonia, a holistic interpretation of the “good life”, most readily associated with Aristotle. The Aristotelian view of eudaimonic wellbeing, as with Stoicism, centres on virtue, with the important caveat that it was beyond the reach of women, the uneducated, poor or slaves . Stoics, for their part, contested from the very beginning that the ability to act virtuously was not contingent on social status, gender or anything that can be ascribed externally to a person’s progress towards virtue. This was in sharp contrast to Aristotle who put forward the view that certain external aspects (including those aforementioned characteristics) were not only important elements but absolutely essential for eudaimonia to be achieved and maintained .
Conceptually, eudaimonia was not originally restricted to the wellbeing of the individual. Indeed, Aristotle, the Stoic founder Zeno and his successor Cleanthes, promoted a State-backed model of the “good life” with politics and institutionalised education providing the means by which one could instil virtue . Zeno’s Republic, far from being a copy of Aristotle’s elitism was of a more “Communist” persuasion, perhaps as uncomfortably so for the modern reader as it was for the later Roman Stoics who turned away from the more unpalatable aspects of shared property and communal directed State governance. In this respect, as Stoicism developed, alongside other Hellenistic philosophies rooted in Socrates, Plato and Aristotle, it distanced itself from the collective creation of a virtuous State and evolved into an altogether more personal journey, whereby virtue was to be achieved from a bottom-up decision rather than a top-down political strategy or policy.
A typical bottom-up philosophical comparison of Stoicism involves the wellbeing ideas presented within the Epicurean framework. For Epicurus, the founder of the philosophy that bears his name, it was rational pleasure, obtained through a carefully controlled life, and not virtue, that benefits a person . Consequently, for an Epicurean it is the seeking of that which is pleasurable and the avoidance of pain, which results in the highest attainment of wellbeing . However, and despite appearances, their focus was not on achieving the “modern” or Cyrenaic definition of hedonism but rather ataraxia, a state Epicurus described as the “untroubled and tranquil condition for the soul” . This state required prudence and was achieved through relative seclusion, austerity and the shying away from public life.
Modern developments and re-workings of the definition of eudaimonia tend to emphasise the subjective and the personally defined vision, as most readily seen in Sen [41,42] who argues that questions relating to wellbeing should be framed in terms of an individual’s “capability” or “opportunity” to live a “good life”. For Sen, the ability to live such an existence is viewed through the lens of an individual’s ability to freely succeed in doing what they chose to do, being who they choose to be and pursuing what he or she could have done, according to their own idiosyncrasies . Under Sen’s framework the personal freedom to positively choose one’s lifestyle and preferences is an integral part of achieving eudaimonia, which is in itself only one component of a person’s life goals and commitments, some of which are not related to personal wellbeing at all [41,44]. Table 1 provides a brief comparison of some of the different schools of ethics and their interpretation of wellbeing, and how this may be applied to sustainable development.
3. Stoicism, Sustainability and the Status Quo
3.1. Status Quo
The near-universal acceptance of money and the capitalistic/consumerist ideal is something that Harari  argues most individuals (unfortunately) live up to, perhaps more so than their religious, spiritual or philosophical beliefs. In fact, the authority given to “market forces” as a sovereign leader of the Earth, rather than a subject reined in by its physical limitations, bears an uncanny resemblance to the god Spinoza describes in Ethics  to the point of being able to cite it near word for word:
“(Money is to be), endowed with human freedom, to take care of all things for men, make all things for their use and direct all things for the use of men in order to bind men and be held by men in the highest honour.”
The license given to money and consequently economic growth is ubiquitous even in the most unlikely of places, should one accept that growth, by definition, cannot be sustained. This bias towards growth is evidenced in the United Nation’s Sustainable Development Goals declaration , where the word is mentioned somewhat contradictorily (sustained growth, being sustainable) 17 times. This occurs, despite the evident presence of key aspects of eudaimonia in the premise and attainment of the Sustainable Development Goals (SDGs), as identified by Lamb and Steinberger (2017). The following is just one example:
Sustained, inclusive and sustainable economic growth is essential for prosperity (Point 27).
Predictably, given the prevalence of GDP as a measure of wellbeing, it is hard to see growth for what it is. It is even harder to argue against its necessity, beyond the meeting of basic needs. Those who question the validity of the growth hypothesis are ignored, downplayed or said to engage in wishful “pre-industrialised” thinking.
The axioms that “all growth is good” and “a high rate of growth is better” is also drawn into the economic models that dominate public opinion and policy. For example, the environmental Kuznet’s curve (named after the economist who designed GDP as a metric, but who warned against using it as a measure of wellbeing), is founded on the premise that progress, at least in the beginning, must occur at the expense of the environment . It is thus of little wonder that mainstream economists fail to see the absurdity and impossibility of limitless growth and politicians advocate it as a preference, if not an absolute that cannot be argued against.
The incongruity of the aforementioned beliefs has not gone completely unnoticed and there have been various calls to re-design the economic system and the university curriculums of Economics classes, to reflect physical limits and planetary boundaries . These are very welcome and important endeavours, but they must also be met with alternatives to neoclassical economics and non-economic theories, such as edgrowth, that are robust enough to tackle the ethical challenges and philosophical tensions that occur when there are inevitable disagreements as to what ought to be produced and why, and how the economy ought to serve society, instead of the other way around [50,51,52]. This involves putting Economics, via legal frameworks and collective decision making, in its rightful place as an integral, but not central, component of sustainable development.
3.2. Stoic Considerations for Sustainability: Virtue and Physics
One can even argue that a student of Stoicism—a prokopton (he/she that makes progress towards virtue) is under the moral obligation to challenge the neoclassical economic view of preferences. This is because the underlying assumption that utility is gained when x and/or y is added to one’s possession is contrary to its fundamental tenets. In fact, at best, x and y if not virtues are preferred indifferents, as long as owning them does not run contrary to virtuous activity and (perhaps) moves one closer to what is appropriate to the natural human condition (Figure 1).
The underlying concept was explored by Cicero who incorporated some Stoic aspects (and openly criticised others) in De Finibus (3.22) where he used the analogy of the archer or spear-thrower and the target (translation from Sellars ):
“One’s ultimate aim is to do all in one’s power to shoot straight, and the same applies with our ultimate goal… To actually hit the target is, as we say, to be selected but not sought.”
At the same time, Stoicism does not call for an abandonment of Capitalism or refrain from consuming in a way that Diogenes of Sinope would approve. Rather, and as Massimo Pigliucci states :
“Stoicism is about developing the tools to deal as effectively as humanly possible, with the ensuing conflicts, it does not demand perfection and does not provide specific answers: those are for fools, who think the world is black and white, good versus evil, where it is always possible to clearly tell the good guys from the bad guys. That is not the world we live in, and to pretend otherwise is more than a bit dangerous and not at all wise”.
In our opinion, and in line with a Stoic worldview, understanding physics starts with recognising that infinite growth can never occur because the first and second law of thermodynamics establish the realm of that impossibility, regardless of technological efficiencies. The second law requires that where there is creation in entropy there is an un-negotiable change in the universe. It thus bestows society with a non-arbitrary sense of economic value. It asserts that in every irreversible transaction, such as digging for precious metals or polluting the oceans, quality (exergy) is destroyed and that it is destroyed forever . It provides irrefutable evidence that the energy and material demand of most developed (and a few developing) world citizens is not sustainable and has led to the transgressing of planetary boundaries .
Part of “following nature” and studying “physics” is recognising that human life, despite our anthropocentric paradigm, is an integral part of Nature and that the short term economic attitude prevalent in both public and private sector decision making is at odds with longer term natural cycles. Perversely, our wastes are much more long term than the shorter “waste” cycles of Nature, something which also affects the balance.
Understanding the reality of physical limits is accepting both the nature of the universe and the nature of our current situation within it. In terms of the former consideration, advances in astrophysics and space exploration have shown that whilst the universe is expanding, the number of planets that are both the right size and composition, and which occupy an appropriate distance from an appropriately sized and type of star, are few and far between. The “Goldilocks conditions” are rare and even with the right technology there are no guarantees. Consequently, and although the optimist can point to the theoretical reality of being able to colonise elsewhere, our physical limits have not changed and nor are they likely to for the foreseeable future. We inhabit a small planet and while we are able to print more money (making any obsession with it outrageous), we cannot create more space. Of course, techno-optimists having effectively silenced Malthus’  alarmist projections will highlight humankind’s ability to conquer Nature’s limits. Yet, what they are actually demonstrating is humanity’s power to re-shape Nature, to squash her, in order to make, not more space per se but more space for us. That aside, population size is not the real issue. The problem is the demand for growth, which relies on and is supported by finite resources. In turn, the exploitation of land frequently encroaches upon non-Westernised communities and an animal’s or plant’s capacity to co-exist.
3.3. Stoic Considerations for Sustainability: Circles of Concern and Oikeiôsis
Despite appearances, the “best possible state” does not need to take on the Utilitarian notion of the greatest good for the greatest number. Rather, it reflects the Stoic thought that one should be selfish through selflessness. That is, if something is in the interest of the whole of humanity, not just most, and not just one’s family, or tribe, or society, then and only then, it is of interest to the individual . Consequently, those tuned into this reality are closer to wisdom, self-control and justice. They are, according to Stoic ontology, acting appropriately towards their fellow kin.
Metaphysical considerations aside, such notions challenge consumerism and mainstream economic thought, particularly hedonic interpretations of satisfaction, at a number of levels. Under Stoicism, the acquisition of goods and services is not only a preferred indifferent but also carries a moral component, in that one’s preferences, if they do not benefit the whole, do not and cannot maximise utility for the consumer. This is particularly true, as its runs contrary to a Stoic’s perception of nature, if consumption forms part or a zero sum game or, as Lamb and Steinberger  observe, a competitive means to acquire social status through the possession of “scarce” or “desirable” goods.
Such competitive economic mechanisms create scenarios that play out into match ups of “personal gain” vs. “planetary duty”, and “long term benefits for future generations” vs. “the here and now”. Yet, and as Gill [17,61] argues, these are false dichotomies that can be overcome if one frames the dilemma in terms of an extended Stoic idea of virtue and eudaimonia. Virtuous action and the ability to flourish do not just involve human to human relations, but instead encompass all human relationships, including those one has with other living beings and the Earth itself. Consequently:
“If we accept that virtuous action includes acting in an environmentally responsible way, we will come to see such action as contributing to our happiness and the best human life. We will not see our situation as one in which we are forced to choose between acting in a way that promotes our own happiness and acting in a way that minimises harm to the environment or which benefits future generations…”—Gill 
The Stoic vision of kinship remains, even in the 21st century, a progressive one. Modelled on Hierocles’ circles, the idea is to begin with the recognition of the self and then spread out to concentric circles lying further out and bring them back onto oneself. In repeating this exercise, the Stoic recognises the whole of humanity in themselves and vice versa. Beyond that, which is explained in Section 2, the concept takes on special significance when one considers the expansion of the world map and the new scientific discoveries, including Darwin’s evolution, that have occurred, since the early Stoics first came up with the idea of cosmopolitanism. The biological similarity between all life on Earth, whilst not able to explain all the nuances that exist between and within species, is indicative of common ancestry and kinship ties. This is clearly seen in the difference between human and chimpanzee DNA, for example, which is only four percent, once insertions and deletions have been accounted for . It is also evidenced by the fact that in some sequences of the genome, the similarity between that of bonobos and humans or chimpanzees and humans is higher than it is between chimpanzees and bonobos . It is, in turn, this modern understanding, in addition to our increased knowledge of bio-chemical and bio-physical processes and the widespread recognition of global environmental challenges that, according to Konstantakos , “would have been enough for Hierocles to add a few more circles to his model, had he known about them.”
For this reason, we propose the expansion of Hierocles’ model of concern to include non-human aspects, as shown in Figure 2. In light of the serious talks and working groups proposing that the current geological epoch is no longer the Holocene but rather the Anthropocene , we think that there are also reasonable grounds to include temporal and not just socio-geographical kinship ties, as was first envisioned. Arguably the question is where, and not if, one should place future generations on this scheme. One may also suggest that “community” should be sub-divided within the concentric ring to reflect the complexity of the 21st century and its social networks. Also, and whilst it is beyond the scope of this paper, is there really one society instead of societies? Indigenous communities, for example, do not actively participate in, nor necessarily agree with Western norms. Where should such communities be placed in Figure 2? After all, it is the westernised demand for hedonic satisfaction, material consumption and economic growth which opens up mines and oil fields in their territories.
3.4. Stoic Considerations for Sustainability: The Sage
Consequently, Sages are representative of a person who is living, as far as is humanly possible, as evidenced through their acts, the four cardinal virtues recorded in Plato’s Republic (427e-435c, 441c-443c), and integrated into Stoicism via Zeno and his successor Cleanthes . They are not, therefore, typical exemplars falling under the bell-shaped curve. Yet, they have experienced directly or, as in the case of extremes (e.g., murder, suicide), are sufficiently acquainted with the widest possible range of both favourable and unfavourable circumstances and conditions faced by humankind.
So, what does modern society require from their Sage? Specialisation is the order of the day and whilst one multi-skilled physician would have sufficed (and indeed been very welcome) in the Classical Greece or Ancient Rome inhabited by Stoics of the past, the same cannot be said for the modern practice of medicine, as Atul Gawande testifies . This goes to show that in the 21st century, and particularly when it comes to the nature and complexity of modern society, no one Sage can know all there is to know about each and every conceivable aspect that must be considered to make appropriately wise decisions. Sustainable development, which has an even wider scope than the one health care practitioners are charged with, provides a particularly notorious case as to the need for collective action (and not just the forming of views) taken by multidisciplinary teams to mitigate unacceptably high and altogether uncertain risks .
Described in Stoic terms, a number of virtuous agents (Sages), not just the odd few, will need to come together from a wide range of disciplines (e.g., the climate, environmental, material, political and social sciences, economics, philosophy), occupations (CEO, journalists, politicians, schoolteachers) and walks of life to safely guide the rest of humanity on a coherent course of sustainable development. This is because, other than an individual’s primary role to act as a rational person, sustainability has its nuances and should be, under a Stoic framework, approached differently by individuals occupying different roles. Any sustainable consensus would be in the nominal sense, in that “being sustainable” does not come down to a legally or politically binding set of ascribed deeds, but rather an impression of what is good, to know that it is in fact good and the ability to act accordingly. Lastly, it is worth stating that a society founded on Stoic principles and focused on virtue and eudaimonia would not be free from relentless trials and tribulations.
Arguably, sustainable development represents an ideal state where the needs of the present are perfectly balanced with those of the potentially unknowable needs of future generations. Further, and if its holistic depiction symbolises eudaimonia, as Brand-Correa and Steinberger  and Lamb and Steinberger  testify, then like virtue (in the singular) it is something to keep in the mind’s eye and actively progress towards, without the promise that it will ever be fully realised.
This is especially true as science steadily uncovers the existing gaps of knowledge that underlie the physical reality of the universe, including the nature of those that occupy it. In which case, and accepting the logical Stoic conclusion, society, save for a few Sages, will be just as vicious . As absurd as the latter may sound, the notion that those living now can, and thus should always, do more, for those who will inherit the Earth tomorrow, is not an unreasonable proposition, and consequently, neither is the viewpoint that the failure to live up to this demand is unacceptable, vicious.
Having said that, progress is fundamental to Stoicism, hence the use of the Greek term, prokopton to describe a practitioner of the philosophy. As such, and despite the possibility of failure, one has a moral obligation to move towards virtue, in the same way that one has a moral obligation towards the future generation and their collective ability to live virtuously, even if nothing is guaranteed. No one, not even the Sage, can know for sure what the future holds. Yet, given the Stoic requirement to act prudently, which, as Robertson  states, requires deliberative excellence, quick-wittedness, good calculation, a good sense of purpose and resourcefulness, it is clear that a Sage will avoid unnecessary risks whilst acting or showing care and thought for the future. In short, they will be, by definition, living the concept of sustainable development first put forward by Brundtland . They will achieve this through their ability to govern via reason, skill and good judgment when it comes to the use of natural resources.
4. Stoicism and Material Services
Access to and the quality of material services are two interconnected aspects indicative of societal progress towards sustainable development. Under a hedonic based economic system, the distribution of material resources has not only played an important role in wealth acquisition and accumulation  but has also historically been, and continues to be, linked to wellbeing, through the proxy of economic welfare and its associated indicators, including GDP per capita . These concepts, in turn, derive from the Utilitarian notion that happiness can be maximised with material goods and services. It is this paradigm, along with that of infinite growth via capital accumulation, that provides the rationale behind the continual drives for mass resource extraction, production, consumption and disposal . Consequently, reducing consumption does not only concern environmental limits but also plays on the public psyche, as any policies that do not encourage growth are perceived to be an attack on our way of life, precisely because they present a threat to the possibility of increasing public and personal wellbeing. Yet, as Carmona et al.  contest, a consumer does not actually want, or indeed require, material x nor y, but rather the service which either (or both) materials provide. In which case, it is the material services, rather than the material products, that the economic system ought to be designed to deliver . Whereby a material service constitutes :
“Those benefits that materials contribute to societal wellbeing, through fuels and products (regardless of whether or not they are supplied by the market) when they are put to proper use”.
But how does such a state play out in reality, which indeed it must, given the Stoic axiom that something may not truly exist without action? Under a Stoic framework, market forces only serve hedonistic claims to wellbeing, which may act as a distraction by merely providing a flood of potential selections from which to choose from. These, by definition, have no bearing on virtue, nor can truly be considered preferences. Likewise, neither material consumption nor material efficiency can be used as metrics to identify what natural resources are destined for or if their production promotes eudaimonic wellbeing. For the Stoic, all actions must reiterate the preference of virtue, as the only good worth seeking and reaching for. They must also shed light on the moral obligation one has not to hinder, but to actively aid, an individual in advancing their capacity, or ability, to strive towards virtue, alongside an understanding that what is good for the whole is good for the self.
Most sustainability discussions in modern Stoic circles emphasise the individual’s duty towards the environment, made manifest by living moderately and reining in consumerist appetites. Such behaviours are, of course, entirely consistent with sustainable development, but are more introspective and passive in nature; a means of exercising self-control and an opportunity to re-focus on the non-material aspects of self-development . Such a stance says nothing about material services and wider resource policy, although it does address the need to deal with the material footprint. Material stock increased 23-fold from 1900 to 2010, whilst the amount of raw materials used to create or renew stocks rose from 1 Gt/year to 36 Gt/year . This reflects the substantial effort and resources society expends to build, enhance and maintain its material wealth. These figures lend support to Kahneman et al. ’s microeconomic behavioural study on endowment effect and loss aversion. They demonstrate that what has been found on the micro level also occurs at the macro. Given this reality, one can argue that a Stoic perspective on the temporary nature of things is helpful to re-address the balance:
With regard to whatever objects give you delight, are useful, or are deeply loved, remember to tell yourself of what general nature they are. If you have a favourite cup or mug, say that it is not your favourite, then when it breaks you won’t be disturbed.
Other material services experienced en masse in the 21st century West are remarkably recognisable to Ancient Rome’s inhabitants. The Roman elite enjoyed an early form of private central heating, a service also accessed by the middle and lower classes in the public baths . The throwaway culture often associated with modern consumerism was also present in second and third century Rome, as demonstrated by the disposal of 40 to 53 million clay amphorae (that could only be used once, as the remnants of oil they contained prevented any re-use) at the Monte Testaccio “landfill” [91,92]. Furthermore, it would take well into the Industrial Revolution (if not beyond it) before Ancient Rome’s level of material services, in terms of distribution and quality, could be matched . This fact testifies to the applicability of Stoic thought when it comes to how materials could be used to support sustainable development through Stoic virtue and eudaimonia, as proposed in Figure 4.
Although the virtue of self-control is the one most directly associated with materialism, it is only one element of virtue (in the singular) and unless all virtues are met, none are truly met, and the Stoic take on eudaimonia ceases to exist . Thus, Stoicism, when applied to sustainability goes further than practicing Epictetus’ un-attachment and self-control when choosing to produce or replace things should they break (or die). It does however call people to act differently, in the sense that although the level of commitment to sustainable development should be the same, one should not expect the poorest crippled slave (Epictetus) to demonstrate his adherence to its principles in the same way as the world’s elite (Marcus Aurelius). Another key point to highlight is Zeno’s Republic and the strong undertones of what one would call “Communism” in modernity. One of the aspects that derives from his philosophical stance of the ideal Stoic city, is the communal sense of membership, bound by moral obligation to each other. There is even mention of unisex clothing to fulfil the material service rather than hedonic aspirations, given that for Stoics, there is no need to look attractive or stand out in terms of status (gender, then as now, remains linked to societal position), as it has no bearing on one’s ability to act virtuously. For Zeno, the sharing of all property and relationships was an integral element of a virtuous society . This stance, as extreme now as when it was originally conceived, is again indicative of the Stoic goal to advance common good through virtue, which does not require ownership nor wealth accumulation to be achieved. Arguably, an updated rendition of this thought process can be seen in the proliferation of the membership economy, as a means to enhance the quality of material services, whilst also supporting sustainable development . For Stoics, whilst one does not need to be wealthy or educated in order to be moral, if one happens to be healthy, educated, and so forth, this is good and in fact facilitates one’s practice of the virtues, because a wealthy and educated person can do much good in the world . Whilst education is not a material service it is supported by other ones.
Currently, Stoicism does not have much to say on collective virtue and how it might be achieved. Gough’s  exploration of human needs theory (with his emphasis on function rather than feelings) may provide insights as to how Stoic philosophy could incorporate the effect of basic material preconditions and their impact on societal progress towards virtue.
On a practical note then, it raises the question of how much material is needed to support virtue and how best to measure the collective advancement towards it, using access to and the quality of material services as a proxy. Such a question cannot, unfortunately, be answered within the scope of the present paper, but is something that must be considered if Stoicism is to become an active philosophy in the sustainability debate.
A Stoic must conclude that material production and consumption must serve the purpose of facilitating collective virtue, in the sense that materials should be used in a way that enables more people to obtain wisdom through greater access to material services. Just distribution of the latter should be prioritised given that true wellbeing (fulfilment) can only be achieved by maximising virtue, rather than any hedonic notions of happiness. Our paper has demonstrated that Stoic principles can be applied successfully to sustainable development, although more work into collective progress towards virtue needs to be undertaken. It establishes that there is merit in the Stoic underlying assumption that sustainable development can only be achieved as a product of the relentless pursuit for good; the sustenance of Stoic virtue, from which, and only which eudaimonia can emerge. Accordingly, and having shown the applicability of Stoicism to the modern problem of sustainability, the challenge for practitioners (advocates) of the philosophy is to make the case for and demonstrate the reality of Stoic eudaimonia, as the only real state that can put a halt to requests for something better, and which does not require limitless growth to be achieved.
Conflicts of Interest
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